In the competitive market scenario, the success parameters regularly change for organizations. Under such circumstances, adopting influential strategies is essential to keep up with the competitors and attain a competitive advantage.
Lead intelligence is one strategy that helps marketers identify the right audience and implement an accurate strategy. There are several tools and software that offer such facilities. In 2022, the lead intelligence software market size was $7.7 billion, which is estimated to double and reach $14.3 billion with a CAGR of 6.4% by 2032.
This blog shall bring light to the understanding of lead intelligence and its importance alongside suggesting a few superior tools of this sales methodology.
What is lead intelligence?
Lead intelligence is the technology to gather, analyze, and manage audience data from various credible sources for effective lead generation and conversion procedures. It offers tools and software for data collection and inspection. Information is gathered based on the prospects’ behavior, interests, and interactions.
After targeting the appropriate audience, organizations aim at nurturing and converting them easily, filling the sales funnel. This methodology also allows for the adoption of personalization for a diverse set of prospects. Lead analytics or intelligence utilize various data points, such as contact information, different demographics, web visits, professional identity, and company interactions.
Why is lead intelligence important?
Lead intelligence can be highly beneficial as it integrates AI abilities to collect user information for a business that has equivalent interests and needs. When a business is adopting any strategy for the people and organizations who require their offerings, it will likely result positively, enhancing sales.
Many companies fail to accomplish enough ROI and make a profit due to targeting the wrong audience and choosing inappropriate marketing strategies for them. Even if they employ an influential marketing tactic, it might not impact people with dissimilar interests. Therefore, identifying an accurate set of audiences is essential to proceed with successful marketing endeavors.
Lead analytics or intelligence is a data-driven method that adds high dependency for businesses in carrying out their marketing campaigns effectively. Data enrichment, sales enablement, CRM support, and the ability to automate activities are the additional advantages of this tactic. Moreover, it is important for prospects who are looking for appropriate products or services to fulfill their needs.
Top Lead Intelligence Tools in 2024:
UpLead: This tool has a reach of over 200 nations while offering B2B prospecting facilities. Its additional features include account-based marketing, 50+ search categories, social profile details, competitor analysis, and CRM integration.
UpLead comes with a free trial and a pricing model, categorized into three sections starting from $99/per month. For professional usage, it charges $399 monthly.
Koncert: It is an AI-enabled sales and lead intelligence platform that assists businesses in discovering and targeting their possible prospects across borders. The automation abilities of Koncert allow marketers and salespeople to boost their engagement with the target audience and double their conversion rate. It highly depends on telephonic conversations for nurturing purposes.
This platform provides a free trial to its users alongside service-based payment models.
Lead411: As a lead intelligence platform, it assists businesses in identifying their B2B prospects. The tool gathers insights from over 20 million organizations globally, including 450 million contact information. It helps in shortlisting the ideal client profiles for an organization.
Lead411 has a 7-day free trial, and its basic monthly plan starts from $99 per user. For organizational purposes, it has a separate payment model.
Clearbit: It is a data-providing platform by Hubspot. It has a worldwide reach and adopts regional language to enhance audience engagement to extract user data. Clearbit relies on trustworthy sources for data retrieval and then incorporates details to trace accuracy and user behavior.
Its paid version starts from $99 per month for 275 data requests. Additionally, this platform offers flexible and customized pricing plans as per the users’ requirements.
Lead intelligence is the key to fruitful lead generation and conversion. Salespeople of renowned companies leverage it to attain their sales goals conveniently. The above-described comprehensive analysis makes us understand what lead intelligence is, how it works, its advantages, and suitable platforms to utilize this technology. Choose the right tool for your business and achieve new sales heights. Read our other blogs to elevate your knowledge of the latest sales and lead-generation techniques.