Google unveiled a brand-new logo for Google Search Console on July 21, 2025, replacing the previous toolbox icon. The new logo features a magnifying glass and a bar chart, illustrated in the official Google brand colors of blue, green, yellow, and a little red.
Here is how the new logo looks in the Search Console interface:
Google posted on LinkedIn about the new logo and stated, “Search Console has a new icon! The toolbox icon served us for a long time, but it’s time for a new design...”
Why Did Google Change the Search Console Logo?
While making services accessible and data-driven, Google clearly indicates embracing an icon that resonates with all these elements. Additionally, the fresh look also aligns with Google’s brand aesthetics.
Google Search Console’s New Logo reflects the functional symbolism of the features, like data-driven and analytical insights, which are core aspects of the web service providing platform.
Alongside that, Google has been announcing notable changes lately, including the introduction of the Search Console Insights tab in June 2025, which provides overviews of core website and traffic-related metrics.
Before that, in May 2025, Google also updated its iconic ‘G’ logo after 10 long years. With these significant changes, Google is establishing an advanced visual identity for its brand that resonates with the advanced features of the platform and offers a long-term impact.
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