Google is giving Gemini a more practical business role. On June 10, 2026, the company announced new Gemini app features for small businesses, including a direct Google Business Profile connection and Business notebooks. The update is designed to help business owners save time, work from their own brand context, and turn Gemini into a more useful day-to-day partner.
As stated in Google’s announcement, “We’re introducing new Gemini features tailored for small businesses, including a direct Google Business Profile connection and proactive Business notebooks — designed to transform the app into a partner that natively understands your brand.”
The features are set to roll out globally this month to make Google’s AI capabilities easily available for small businesses and help them grow.
Google Business Profile connection brings real business context into Gemini
The biggest change is the direct link between Gemini and Google Business Profile. Users will now be able to securely connect their profile with a single tap in the coming weeks. Once connected, Gemini can use real-world business contexts such as customer reviews, customer questions, and performance data to give more tailored help. The feature unlocks the following possibilities:
From Insights to Action: Businesses can now simply ask Gemini, “How did my business do this month?” and get actual search impressions, customer engagement details, and other information. It helps businesses plan and adopt strategies based on actual data.
Smooth Review Management: The Business Profile feature helps businesses manage reviews. You can ask, “Help me respond to my latest review,” and Gemini helps in preparing a response, aligning your brand voice with the user’s feedback.
Real-time Profile Updates: The feature also offers insights about your profile, consisting of what is working, seasonal details, and what gaps are there. Businesses can initiate real-time profile updates accordingly.
Business Notebooks Organize Work in One Place
Google is also adding Business Notebooks, a new space meant to keep business work centralized inside Gemini. According to Google, notebooks can organize chats, sources, business profiles, and the company’s website, so Gemini can keep track of context across tasks. Here are the major capabilities:
Dynamic Alerts: The Business Notebook feature enables alerts for critical elements, such as unanswered customer queries or setting up holiday hours.
Personalized Recommendations: Businesses can now optimize their regular operations, including product pricing or positioning, as the feature tracks new market opportunities and offers valuable suggestions.
Efficient Execution of Strategies: It helps in turning ideas into actions easily while assisting you with analyzing your brand’s performance metrics.
Many small business owners do not have time to move between separate tools for reviews, profile edits, marketing ideas, and operational follow-up. Gemini’s new features fill this gap, ensuring that small businesses easily implement Google’s AI capabilities. Apart from that, the goal is to help Gemini understand the brand natively, using the context that owners already manage in Google Business Profile and their website. The features are being introduced as part of Google’s broader Gemini push for business users.
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