Just before 2025 ends, Instagram announces a major update that offers users more control and options for AI-powered interest changes. The update currently impacts the Reels tab. It is set to offer more personalized scrolling time, with content that matches the interests of users.
From now on, users will have control over their feed, especially when scrolling reels, guiding the algorithm to their needs. They will easily set their feed according to their interests, eliminating content that doesn’t seem enjoyable to them. The update is a long-awaited step by Instagram, inspired by ongoing user feedback about irrelevant reels in their feed.
Features to Check Out in the Recent Instagram Update:
Reels have been a key factor in driving engagement on Instagram. However, users showed consistent inconvenience due to irrelevant Reels that didn’t match their interests. Concerning this, Instagram has updated its features. According to the update, users can-
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- See their top interest: The new feature allows users to view a summary of the top topics they care about the most.
- Tune their preferences: Users will be able to choose the topics they want to watch reels on and unselect topics that do not match their interests.
- Share their algorithms: Users can also share their interests in their stories according to their convenience.
How do Users Make Adjustment with their Algorithms?
Users need to access the ‘Your Algorithm’ feature in the Reels tab. The feature offers a list of content options that a particular user may like to watch on their feed. The options are extracted from the user engagement metrics, including how long they have watched a reel, their likes, and the reels they passed very quickly.
The feature allows users to access this list and make changes according to their interests. Furthermore, users can boost the visibility of the content types that they like. While setting up reel preferences, Instagram enables users to tailor the recommendation algorithms.
Instagram is surely aiming to offer users a more personalized and controlled experience. In the upcoming months, we can see the feature impacting every type of post on the platform. So, brace yourself as social media platforms are changing to reflect more of you, delivering content recommendations tailored to your unique interests.
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