Social Commerce Strategy: Selling Where Your Audience Lives

Shopping your favorite products from popular eCommerce websites is a common thing, but have you ever thought of buying products through social media? Yes, this is actually possible with the brand-new social commerce strategy. It is completely transforming the way customers shop online.

You can easily shop through Instagram, Facebook, TikTok, and more. As per the reports, the social commerce market is expected to reach $8.5 trillion by 2030, which means social media has become a hub for shopping.

This blog takes you through the context of social commerce strategy, alongside its benefits, future, and more. So, let’s get started.

A Gist of Social Commerce

A social commerce strategy is defined as how brands unleash the power of social media platforms to create direct sales, not engagement. As opposed to social channels as a source of awareness or community building, the emphasis is put on transforming followers into customers. This is done by in-built commerce capabilities such as shoppable posts, in-app checkout, live shopping streams, product tags, and more.

A worthy and effective social commerce plan includes content, convenience, and conversion strategies that help customers move directly from the discovery to the purchase without leaving the social apps of their choice.

The Benefits of Social Commerce

Social commerce comes with a range of benefits as listed below:

• • Brands get an opportunity to engage with customers on social platforms.
  • You can unlock real-time data on customer behavior and transform it into actionable insights.
  • Makes the shopping experience interactive and engaging with the different types of polls, quizzes, and more.
  • No need to browse websites, simply shop from your favorite social media platform.
  • Numerous social commerce platforms offer payment gateways, making the checkout experience smooth.

Social Commerce Strategies that Actually Work

1] Creating Urgency about the Deal 

For a long time, creating a sense of urgency has worked best for attracting and closing customers during live sessions. When customers understand the deal is for a limited time, they make decisions faster than ever. So, there are various methods you can use to showcase the limited offer:

• • Use catchy phrases like, “only three lefts in stock!”
  • A countdown timer that says the offer expires in
  • ‘Grab a special discount if you buy in the next 10 minutes!”
  • Freebies

2] Place Images and Videos Effectively   

You can try out various formats based on what your audience or social media followers prefer. Showcase the products according to their preference. One important step is conducting competitive research to identify something unique and interesting. This will surely help convert the audience into sales.

3] Focus on User Generated Content  

It’s important that you be authentic with your brand. But what does it actually mean? Authentic content is about genuine customer reviews from happy users. User-generated content outperforms even high-performing. Customers are more likely to convert when they hear about product reviews in real time.

4] Influencer Marketing and Partnerships   

Influencer marketing is one of the top social commerce strategies. It’s all about looking for the right people whom the audience usually trusts and follows.

5] Customized Recommendations.  

Use AI to recommend products based on user performance, preferences, and past interactions. Personalized deals and suggestions create a more customized shopping experience and significantly boost conversion rates.

Social Media Channel-Specific Commerce Strategies

Every social platform offers its own strengths for social commerce. All the top brands follow a specific approach to meet the user, content, and buying intent on every platform.

The Future Trends in Social Commerce

Virtual Reality Shopping - VR will build an in-store experience where people can view goods in a realistically simulated world.

AI-Based Personalization – AI will recommend products in a hyper-personalized manner, based on user behavior and patterns, to drive more conversions.

Blockchain and NFTs - These technologies will enable verified ownership of digital goods and product drops, improving trust and interaction.

Wrapping it Up!

Social commerce is indeed an interesting strategy to sell products where your audience spends most of their time. Social media platforms are no longer just for communicating or planning a pleasant getaway with friends; they're also a great way to shop. By following the above social commerce strategy, you can make the most of your efforts and achieve peak results. Let your sales soar with the right social commerce strategy!

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FAQs  

1] How is social commerce beneficial for businesses? 

Ans: Social commerce enables businesses to reach customers where they spend time, increase brand engagement, drive sales, and more.

2] Which are the popular social media platforms for social commerce?  

Ans: Popular social media platforms for social commerce include TikTok, Facebook, Pinterest, and more.

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