PARWCC launches new Master Series to help career coaches guide clients through AI-powered hiring tools designed to score, filter, and judge job seekers before a human ever hits play.
ST. PETERSBURG, Fla., July 16, 2025 /PRNewswire/ -- The Professional Association of Résumé Writers & Career Coaches (PARWCC) today issued a challenge to the coaching profession: Are you prepared to help clients get hired by a machine?
AI-powered interviews have arrived. Quietly adopted across Fortune 500 companies, one-way, algorithm-scored video interviews are now filtering candidates long before a human ever joins the process. According to recent surveys:
- 48% of Fortune 500 companies now use asynchronous interviews scored by AI
- 21% of employers are using generative AI tools during early hiring stages
- In some cases, candidates have just 30 seconds to respond – with no retakes
The trend is no longer futuristic. It's here. And for candidates, it can be disorienting.
"Your client hits the record [button]. A robotic voice asks a question. There's no person. No reaction. No way to course-correct," said Lili Foggle, CIC, CICNC, founder of Impressive Interviewing. "They're expected to deliver their best self – to a robot – with a clock running.
We train candidates for difficult conversations, but now we have to prepare them to perform for a black box with no room for feedback, clarification, or humanity."
October Master Series: The Coaching Response
To address this urgent shift, PARWCC will host a two-part Master Series on October 7 and 14, led by Foggle, titled:
"What Coaches Need to Know: Preparing Clients for Asynchronous and AI Interviews."
Foggle has been on the frontlines of this transformation by studying platform demos, consulting with recruiters, and developing frameworks to coach clients through these machine-mediated moments.
Her approach balances strategy and humanity. In her latest blog post for PARWCC, she breaks down five essential coaching shifts:
- Vocal clarity, pace, and energy become critical scoring factors.
- Keyword optimization from job descriptions must now happen in live speech.
- Answer timing and "one shot" practice must be integrated into mock interviews.
- Authenticity must be preserved, even when talking to a bot.
- Coaching for confidence is no longer just emotional; it's algorithmic.
Why This Matters
"This isn't just a new format – it's a new power structure," said PARWCC Executive Director Margaret Phares. "AI is now the first impression. Career coaches are no longer just preparing clients for people. We're preparing them for systems."
Registration is now open for this cutting-edge training, designed to equip résumé writers, workforce development professionals, and career coaches with the tools they need to remain relevant—and help clients remain human in an increasingly automated hiring world.
To learn more about the Master Series, visit the PARWCC website.
About PARWCC:
Since 1990, the Professional Association of Résumé Writers & Career Coaches (PARWCC) has empowered career services professionals through certification, education, and community support. With thousands of members worldwide, PARWCC remains the trusted authority for résumé writing and career coaching excellence.
SOURCE Professional Association of Resume Writers and Career Coaches
Recommended For You:
How Emerging Technologies Like AI Can Optimize KYB Processes for Businesses
