Say you love to write high-quality content! Recently, you crafted a blog and published it on a website. There is a lot of effort behind this: creating compelling graphics, optimizing them for SEO, keeping a close eye on the fonts, etc. There are specific parameters. But simply keeping the content published, your job does not end here.
Hold on! You must promote the content at different places to increase its visibility and effectiveness. This will also help to improve your website traffic and, ultimately, skyrocket your brand identity. You are confused. Do you need help with how to proceed?
This blog will explore the ten places to share content and enjoy excellent results.
Let's get started! First, let us understand the difference between content creation and content marketing.
Content Creation vs Content Marketing
Most of us think the only way to increase website traffic is to keep writing blogs, adding keywords, optimizing them, and posting them on our social media handles. But there's something beyond this. Every day, thousands of blogs, videos, and audio are published across the internet. But are they worth it? Do they generate engagement and drive sales?
It would help if you think twice about it. So, before crafting any form of content, make sure it is based on the user's perspective. Write with the readers in mind.
And now, when talking about promotions, Content Marketing involves sharing high-quality content on different platforms, including social media, discussion groups, forums, and more.
Importance of Making High-Quality Content on the Web Through Different Platforms
To take your business to new heights of success, content is the ultimate key player. Content helps in creating a strong brand persona among the audience. According to stats from Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as a part of their marketing strategy.
Thus, it’s very important to create high-quality that stands out in the industry. AI-driven content, or low-quality content hampers the search rankings. And alternatively, high-quality content helps to create brand awareness, boost your brand identity and walk on the positive path of building a successful business.
With curating content, sharing it across different platforms is more crucial than ever! As, it helps to build your overall online presence. As discussed above, you can share the content across different platforms, boosting your reach and engagement on the website. To make things smooth and steady, you need to have a great content strategy, for ex: writing and sharing high-quality content consistently. With this, you are just one step away from your online success.
1] Go Through Emails
Does your inbox ever pop up with an email newsletter with catchy content that leaves a lasting impression? Email marketing is one of the ideal ways of engaging and interacting with your audience at a personal level.
To promote blogs effectively through newsletters, focus on gaining a substantial number of subscribers and building a robust mailing list. This will ensure that your content reaches a larger audience, increasing the likelihood of clicks and engagement from your readers, ultimately driving traffic to your blog and boosting its visibility.
2] (X) Twitter
Twitter is one of the most popular social media platforms, with around 364 million active users as of May 2024. Twitter is the first place where any of the buzzing news is shared. With all, sharing high-quality content on Twitter is beneficial as it helps improve the engagement rate and reaches a broader audience at once. Promote unique, high-quality, well-structured content with images, videos, etc.
3] LinkedIn
With millions of professional users, LinkedIn is the place to connect, grow, and build a professional identity in the competitive space. You can republish any relevant blog on LinkedIn from your website. This will help you reach the targeted audience, and the higher the impression rate, the higher the visibility your blog receives. Alternatively, LinkedIn offers an excellent option for publishing articles, helping your content get that extra exposure on LinkedIn.
4] Medium
Medium is one of the popular online publishing platforms for enthusiastic writers and readers. You can find information on different topics on Medium. The best part is that you can syndicate your content, meaning the blog posts on Medium, and enhance your exposure. If you publish long-form content regularly, promote it on Medium to reach a wider audience.
5] Quora
Quora is limited to simply answering questions. No! Quora is where you can publish helpful content. One of them is in the question-and-answer format. However, it has evolved a lot these days. There are different groups on Quora that you can join.
Further, while you write any relevant answer to your blog, you can add the link to your blog post. This way, users will click on the link, which will help increase traffic on the website.
6] Growth Hackers
Any company's whole and sole aim is to grow and scale its business. A growth hacker is an online community of user-generated content with insights on any subject. It might be related to increasing your business size, revenue, lead generation, etc. This community follows strict rules and regulations for vetting content.
Also, the content team reviews all the posts before publishing them on the website. Once the article is approved by the team and published, users can start upvoting and downvoting.
7] Scoop. it
One outstanding platform for marketers is Scoop, which has around 2 million organic traffic monthly. It's an all-in-one platform where you can find helpful and insightful content that can be shared easily on social media.
The other option is to post your content in the hopes section, which will also be visible to others, and share it with followers.
8] Instagram
Everyone’s favorite social media platform is Instagram. It is the top platform for sharing content and can enhance your brand image. Instagram lets you publish pictures and video content. You can also share user-generated content, add links to your blogs in stories, and do much more through this platform.
9] YouTube
You might think YouTube is just a video-sharing platform. However, it's also a search engine with 3 billion monthly searches. The best thing you can do is figure out some of your top-performing blogs/articles and convert them into engaging videos. These videos can then be published on YouTube. Guaranteed success is assured when you publish an optimized and crafted YouTube video.
10] Reddit
Reddit is a network of communities, or subreddits, focused on various interests where users share content, vote, and discuss. Recently, Google announced a deal to display more Reddit content, resulting in higher search rankings. Posting on high-ranking threads can boost your visibility and drive traffic to your content.
Wrapping it Up
Content is the king in today's digital world! However, knowing where to share the content can make all the difference. By opting for the top content-sharing platforms mentioned in the blog, you can boost engagement and empower your content to reach the ideal audience at the right time. Want to start promoting your content? Start it right away and watch your business outperform in the competitive space!
To stay updated and ahead with all the trending topics, visit WisdomPlexus now. We publish high-quality blogs regularly!
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